Gold Prices Today

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Spot prices represent the cost of a precious metal in its raw state; it fluctuates daily, based on the supply and demand for metal on that day. This price is set in various different exchanges around the world, and the one in charge of United States pricing is the NYMEX (New York Commodities Exchange). These spot prices usually fluctuate through the day due to new investors entering the market and old investors exiting the market. The daily market price is the main factor that determines what you pay when investing or collecting precious metals.

Supply and demand is what drives these prices. For example: when there is a lower supply of something and a greater demand for that same thing, prices usually increase — and vice versa. This is exactly what we see every day on trading floors around the world. Spot price projections for 2011 and the upcoming years have all been bullish, and the majority of financial institutions and market analysts believe that gold could be the investment of the generation.

When deciding to make an investment in precious metals, it's important to know that the public cannot buy gold at its spot value because this price is based on the price of 1000 ounces of COMEX-approved bars before delivery. If you are interested in obtaining prices very close to spot value, then our friendly experts would be glad to help you — call 1-800-300-0715 or click here to receive your free "2012 Insider's Guide To Gold Investing."